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Dr. Erik Nilssen, Orthopedic Surgeon
"Justin and Luke have played a key part in helping to migrate my practice away from a large facility and retain patients as well as attract more new patients than we ever have before. I truly value our business relationship."
For the last several years we have been helping doctors across the country learn how to turn their practices into the money-making machines that they should be.
Through our years of experience, we’ve recognized that our efforts are well placed and most valuable to doctors.
Perhaps you were just starting your education. Perhaps you were already practicing and ready to go out on your own.
What did you picture?
You probably imagined patients flocking to your practice in droves, anxious for your expertise. They would hear about your skill as a clinician and leave their current practitioner.
Or perhaps, when choosing someone to perform a procedure they would seek you out because of your state-of-the-art equipment and cutting edge techniques.
For the last several years we have been helping doctors across the country learn how to turn their practices into the money-making machines that they should be
And now we are sharing our secrets in our book:
Admit it, you probably thought that if you could just get through medical school and residency you would be able to make money doing what you were trained to do. And some doctors in highly specialized niche fields can.
But more likely your story went something like this.
Once you were finished with all of your training and worked for someone else's practice for a while you realized you were ready to hang out your own shingle.
Banks were practically tripping over themselves to give you a loan for everything you would need to open your own practice.
You figured it would be enough to have state-of-the-art equipment, beautiful modern office space, procedure rooms outfitted with the latest technology, and a patient management and record keeping system.
With everything in place, you held your grand opening and waited for patients to walk through the door.
With loan payments due for the practice and student loan payments on all of that training rolling around, you realize you don't have enough money to pay for the space, the equipment and the staff, let alone enough to take a paycheck of your own.
And this is where most doctors realize what they should have known all along.
A private practice is a business, just like any other. You have to spend money on marketing in order for patients to find you.
Of course, the last thing a struggling doctor wants to do is spend more money. For some reason, they are comfortable spending big bucks on equipment but reluctant to spend anything on helping patients get through the door.
This is what separates great doctors with struggling practices from great doctors with thriving practices.
Great doctors with thriving practices have already implemented our Patient Acquisition and Retention Framework™.
When we first started out, we knew how to help CEO's grow their businesses and become more successful. We understood how to help business owners create more transactions, we figured we could apply the same principles to the medical space.
What we didn't realize was that doctors are a special breed.
In our society, doctors have near-mythical status, having survived conditions that violate most Geneva convention laws.
They have endured hunger, thirst, sleep deprivation, a rigorous medical education curriculum intended to weed out the weak, and years of school, internship and residency before they can fully claim the title of DOCTOR.
Simply introducing themselves as "Dr. So-and-so" evokes a certain amount of deference in other people.
But the advent of the internet and the easy accessibility of medical information changed the nature of the doctor/patient relationship.
Rather than being allowed to simply be the expert in their field, patients are now emboldened to question their doctor's judgment and skill when they do not like the experience they have in a particular practice.
If they are dissatisfied, they simply typed a few keywords into a search engine and seek out another practice.
The idea of competition in business is easily understood in other industries. If you want to get a product into the hands of the consumer, you have to have a way to rise above the noise and help a potential customer understand why your product is superior to what is available in the marketplace.
Yet the idea that the same competition that forces businesses to spend the majority of their operating costs on marketing is somehow foreign to business owners in the medical space.
And make no mistake...
You are a BUSINESS OWNER.
You are in competition with other physicians, clinics and medical centers for patients.
You could be the best in your field, but if you are hard to access, if your practice is difficult to navigate, or if you lack a strong online presence, NO ONE WILL EVER KNOW.
That is why you need to stop doing the same things you have always done and start thinking like an entrepreneur.
Fortunately, we cover how to do this in...
If you are like most physicians, you probably think getting more bodies through the door will solve your problems.
And yes, lead generation, the process of finding potential patients and having them call to make an appointment is a vital part of the process. But it is only the tip of the iceberg.
In all the years we have been doing this, the biggest disconnect we have seen is in what we refer to as "The Patient Experience".
Once upon a time, if patients walked through the door it didn't matter what they experienced once they got there. As long as they received the best possible clinical care, they were happy to keep returning for treatment. Doctors with poor bedside manner still thrived in their practices because they were experts at what they did.
It didn't matter if they consistently ran late, the front desk staff was a little surly, the billing department didn't respond, or the office was not designed for comfort. If the quality of care was exceptional, patients didn't mind... too much.
Today, patients are savvy consumers.
They expect clinical expertise in a setting that is warm, friendly, inviting and comfortable.
They expect to be treated with respect and kindness from the minute they call to schedule an appointment through the moment they pay their bill and the transaction is closed.
And they expect that same level of service from your front office staff, your billing and coding staff, and you, EVERY SINGLE TIME.
Yet most practices do not spend time diving into what a patient experiences when they see marketing material, what it takes to get them to make that contact, and then what they experience once they do.
That is why we spend so much time on this vital piece of the puzzle in
In case we haven't been clear up to this point, you are probably a wonderful doctor, but you suck at being a businessman. And it's no wonder.
You aren't an expert in entrepreneurship. You went to school to repair broken bodies, not repair broken practices.
YOU DON'T HAVE TO DO THIS ALONE
Then again, you probably already know that. After all, you have been approached by dozens, if not hundreds, of marketing companies who want nothing more than to help you build your practice, right?
Turns out, there are a lot of marketing companies out there that are more than happy to take your hard-earned money and never offer you measurable results in return.
Let's be honest. You don't need another marketing company. What you need is a STRATEGIC BUSINESS PARTNER who turns your practice into a well-oiled machine that functions without you having to do much of anything.
To do this, you need to find a partner that focuses on the business end of medicine so you can focus on the medicine end of your business.
The question becomes
HOW DO YOU FIND THE RIGHT PARTNER?
We cover how to find the right marketing business partner in
By now you're sick of hearing us talk about what you're missing in your practice.
Or perhaps you are realizing just how much you do not know about running a business.
Or maybe you already knew you were a great physician but a terrible business person and you are finally ready to become great at both.
Regardless of how you are feeling right this moment, now is the time to act.
For a limited time, we are offering our book,
Because we know you are tired of paying for marketing practices that don't work.
We know you are tired of seeing cash flow out instead of in.
We know you want to take your practice to the next level and you shouldn't have to pay for the first step.
And believe us, this is only the FIRST step.
We wanted to give you a way to take positive action without throwing money at 'solutions' that just don't work.
Order your copy of
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